Volvo Cars Canada — MotoCommerce

Growth-focused UX for digital vehicle retail

MotoCommerce was Volvo Cars Canada’s digital retail platform designed to modernize the online vehicle shopping experience. As Product Designer, I worked on growth-focused UX initiatives that improved vehicle discovery, dealer engagement, and online lead generation throughout the automotive sales funnel.

Ecommerce · UX/UI

Problem

Complex shopping flows made it harder for customers to move toward a dealer lead

Online automotive shopping experiences often create friction for customers through complex filtering systems, confusing pricing flows, and disconnected dealer communication tools.

Volvo Cars Canada needed a more streamlined and conversion-focused experience that could better support online shoppers while driving qualified sales leads to dealerships.

Solution

Clearer inventory, configuration, and dealer contact pathways across devices

I designed and tested a series of UX improvements focused on vehicle filtering, dealer contact flows, checkout interactions, and conversion optimization throughout the customer journey.

Working closely with product and development teams, I helped create clearer pathways for users to explore inventory, configure vehicles, and connect with dealerships more efficiently across desktop and mobile experiences.

Impact

A more seamless digital retail experience for shoppers and dealerships

The redesigned experiences helped improve customer engagement throughout the digital shopping journey while supporting stronger lead generation for Volvo dealerships.

The work contributed to a more seamless and modern retail experience that aligned with evolving consumer expectations around online automotive purchasing and digital-first dealership interactions.

Project and organization credit: Volvo Cars Canada.

Visit Volvo Cars Canada