Toronto Product Management Association

Brand identity and member experience for Toronto’s product community

The Toronto Product Management Association (TPMA) is a professional organization focused on supporting product managers through networking events, workshops, mentorship, and educational programming. As Lead Brand Designer, I led a full rebrand of the organization focused on improving recognition, increasing event engagement, and modernizing the association’s public presence.

Branding · UX/UI

Problem

A growing product community needed a clearer, more polished public identity

The organization’s previous brand lacked consistency, visual clarity, and the professional polish needed to effectively compete for attention within Toronto’s rapidly growing technology and startup community.

TPMA needed a stronger visual identity capable of supporting member growth, event promotion, and long-term brand recognition.

Solution

A modular brand system built around growth, learning, and community

I developed a complete visual rebrand for TPMA, including a new logo system, brand identity, marketing graphics, social media templates, and updated visual guidelines.

The new identity was built around a modular “building blocks” concept that reflected the organization’s mission of helping product professionals grow their skills and careers. I also contributed to redesigning the organization’s website to create a more modern and engaging member experience.

Impact

A more recognizable identity across events, workshops, and digital platforms

The rebrand helped position TPMA with a more professional and recognizable identity across events, workshops, and digital platforms.

The updated visual system created stronger consistency across marketing materials and helped improve the organization’s ability to promote talks, attract new members, and establish a stronger presence within Toronto’s product management community.

Project and organization credit: Toronto Product Management Association.

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